Scholarship on the emerging threat to liberal order by far-right actors has encountered a set of conceptual problems. It draws centrally on terms like “alternative media,” “populism,” “anti-establishment,” or “anti-hegemonic” forms of “counter-publics.” These terms appear to be useful for scholars and journalists describing the emergent networks of websites, influencers, movements, and parties on the far right. These networks often thrive on their performed positionality outside the bounds of what they might label the “mainstream” or the metaphorical “center” of democratic societies. Yet such terms also carry meaning derived from previous decades of analysis of political strife and social order, in which they pointed to groups and movements pursuing progressive goals in the service of greater social equity or democratic representation.